About us
Our Story
Ten years ago, Tracy London began not as a business plan, but as a dream shared between a mother and her daughter. As a single mother navigating life with little more than determination and hope, Tracy built the brand with her daughter Lily by her side — a reminder every day of why creating something meaningful matters.
What started as a small idea soon blossomed into something bigger: a vision that fashion could feel personal, comforting, and empowering. Tracy London was born from the belief that clothing should support women in every chapter of their lives — offering both elegance and ease, without ever compromising on quality or authenticity.
Every stitch, every collection, and every milestone has been shaped by the strength of the women who wear our pieces.
What Inspires Us
At Tracy London, fashion is more than fabric. It’s connection.
It’s confidence.
It’s community.
From timeless essentials to standout pieces, our clothing is designed to make women feel seen, supported, and effortlessly stylish. Comfort meets elegance in everything we create, because we believe you should feel incredible both inside and out.
Our Mission
Our mission is to design clothing that embraces real life — pieces made with intention, versatility, and lasting quality. We aim to empower women across the United Kingdom with styles that fit beautifully, feel luxurious, and make everyday moments feel a little more special.
We are dedicated to creating fashion that celebrates women in all their strength, softness, and individuality.
Our Journey Forward
As Tracy London continues to grow, one thing remains unchanged: our gratitude to the community that has supported us from day one. You are the reason this dream became a reality, and the inspiration behind every collection that follows.
To honour the women who have stood with us, we celebrate moments like our Holiday Sale — small gestures of appreciation for the big love and loyalty we’ve received over the years.
With Love, Always
From our family to yours, thank you for being part of this journey.
Thank you for believing in us, wearing our vision, and helping us build something truly beautiful.
With love,
Tracy & Lily